CB&S Bank
“Image”
Using actual customers and employees, this economical spot was produced on location in Russellville, Alabama. Red Forge’s efficiency of production provided a growing community bank the platform to compete alongside the region's megabanks. The ability to advertise on broadcast TV helped to spread its “next door neighbor” image to small communities throughout the Southeast. Though the budget was small the message was clear. These people actually do love their bank!




